Our Brand Story

Laryne Jefferies has comes from a family of entrepeneurs and creatives. She had passion for creating art from a young age and started making clothing from as young as fifteen years old which was the start of her passion for her career today. She graduated in Fashion Design from Cape Peninsula University of Technology in 2012 and moved to Johannesburg to work for Gert-Johan Coetzee in 2013 as an assistant designer and studio manager. She started building her own brand after hours while she learned and worked at the GJC studios. At the end of 2020 she took her own label full time as a designer for her own company which has been rapidly growing.

With an eye for detail and a expertise in dressing any style or figure, custom made couture and wedding gowns has been her specialty for over 11 years. Exploring who she is as a ready to wear label is her new undertaking, and aspires to create custom fitting garments that exude luxury, great fit and high quality for everyone to enjoy.